A fascinating example of advertising success failure caught my eye this week. Among posters inviting secondary school students to the university's open day, I found this cartoon on one of the billboards at the Institute of English Studies. I knew I should laugh but I couldn't. This is not funny. Sad, but this is the truth. I really wondered how it was possible at all that there are still students in the MA program in TEFL. Everyone knows what it is like to be a teacher today, no wonder that fewer and fewer people choose this profession. And if this were not enough, the institute posts such cartoons on the billboard to discourage those who show at least a little enthusiasm for teaching.
For some inexplicable reason, at the moment there are some students who still choose to apply for the teaching program. What I do not know is for how long this will be so.
That is a great cartoon! I agree with you, it is a little sad and disappointing, but it has a clear message. I think it is not discouraging at all, you just need to be aware what you are facing with...
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